Free Guide · Claude Cowork
Your Facebook Data
Already Knows
What's Working.
Here's how to ask it.
Every post you've published is sitting in your Facebook account right now, with data on reach, engagement, and exactly what your audience responded to. Most people never look at any of it. This guide shows you how to give it to Claude Cowork and get the honest picture in one session.
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Here's your guide
Your Facebook Analytics Guide
How to use Claude Cowork to find out what your audience actually wants
You're already sitting on a gold mine.
Facebook has been recording data on every post you've published. Reach, engagement, reactions, comments, shares, all of it, for every piece of content you've ever put out. Most business owners never look at any of it, which means most people are making content decisions on gut feel when the actual answers are already in their account.
When you give that data to Claude Cowork, it finds the patterns your eyes would miss in hours. What content your audience consistently responds to. Where your reach is actually heading. What you've been spending time on that isn't landing. Here's exactly how to do it.
01
Switch on PRO mode PRO
PRO mode unlocks analytics on every post you publish. Without it, Facebook hides all the data. If you're already on it, skip to Step 02.
  • Go to your Facebook profile
  • Tap the three dots (...) under your cover photo
  • Select "Turn on professional mode"
  • Follow the prompts. Done.
02
Download your data from your Professional Dashboard
You're downloading two CSV files, one with your daily activity, one with individual post performance. Both go to Claude.
  • Go to your Facebook profile
  • Click Professional Dashboard (below your bio)
  • Click into the Content or Insights section
  • Look for the Export data option
  • Set your date range to 90 days
  • Download. You'll get 1-2 CSV files.
  • Save them somewhere easy to find
Tip: If you can't find the export button, look under Monetisation or Insights in the Professional Dashboard menu.
03
Open Claude Cowork and choose your folder
This is where it gets powerful. Claude Cowork isn't just Claude. When you connect your workspace folder, Claude has context about your business, your voice, your audience. The analysis it gives you back is specific to you, not generic.
  • Open Claude Cowork on your desktop
  • Choose your workspace folder when prompted
  • Start a new conversation
  • Upload both CSV files using the attachment icon
Don't have Claude Cowork set up yet? There's a link at the bottom of this guide to book a session where we do it together.
04
Run this prompt. Copy it exactly.
Once your files are attached, paste this in and hit send.
The Claude Cowork Prompt
I've attached my Facebook analytics data from the last 90 days as CSV files. Please analyse this data and tell me: 1. What's happening to my reach over this period. Is it growing, declining, or staying flat? 2. Which types of content are getting the highest engagement rate (interactions divided by impressions)? 3. Are there any clear patterns in what's working compared to what isn't? 4. What are my top performing posts and what do they have in common? 5. Is there anything in the data that should concern me? Please give me an honest assessment with specific numbers from the data. I want actionable insights I can use this week, not just a summary of the numbers.
05
Here's what to look for in the analysis
Claude will give you a detailed breakdown. Pay closest attention to these four things.
Engagement rate Interactions divided by impressions. 3-5% is solid. Under 1% consistently means the content isn't connecting with the people who are seeing it, even if your reach looks fine.
Content themes Look for patterns in your top posts. Personal stories? Educational tips? Client wins? The pattern in your best-performing content tells you what to do more of, and what to stop spending time on.
The trend line Is your reach growing or shrinking? A gradual decline is usually a posting gap. A sudden drop is usually a shift in content type or a period of absence the algorithm noticed.
What's being ignored Just as important as what works. If a whole category of content consistently lands below your average, that's time you can redirect toward something that actually earns its place in the feed.
Turn this into your real-time strategy tool
This works best when you make it a habit. Weekly if you're posting consistently, monthly if you prefer a bigger picture view. Running it once is useful. Running it regularly is where it gets genuinely powerful.
Here's what changes when you do this inside Cowork:
  • Ask Claude to save the key findings to a document in your Cowork folder
  • The next time you run the analysis, Claude already has your previous results for context
  • It can tell you what's changed, what's improving, what still needs attention
  • Your content decisions stop being guesswork. They're based on what your audience actually showed you this week
At the end of each session, ask Claude one more question:
"Based on this analysis, what should my content focus be for the next two to four weeks? Save this as a strategy note in my folder."
Over time you build a running record of what's working, updated by real data, stored in your Cowork folder, ready the next time you sit down to plan.
Want this set up properly
in your business?
Claude Cowork is a fundamentally different tool from anything else you've used. When it's set up with your business context, your voice, your audience, the kind of analysis you just read about happens in one conversation. Not hours. One session.

I offer a 90-minute Set Up Cowork With Me session where we connect everything, build your first workflow, and you leave with a Cowork instance that actually knows your business.
Book your Set Up Cowork With Me session →
To Your AI-Powered Success Always,
Gail.
gailstarrdigital.com